io domain, and perhaps one of its biggest advantages, is that Google considers it to be a generic top-level domain, and doesn’t consider it to be country specific. io is not usually connected to its host territory, and so it is used by companies globally.Īnother benefit of the. While it is technically a country domain. io domain is because it is reminiscent of the abbreviation ‘input/output,’ used commonly in computer processing environments. In addition to this, companies in the tech industry like the. io domain may be something you should consider. com is often already owned by someone else. Why then, is this domain being used more frequently by start-ups and tech companies, when it’s a country specific TLD?įor many businesses, the coveted. io domain is assigned to the British Indian Ocean Territory, covering a vast area, notably including Diego Garcia atoll, home to a powerful US military base. You may have already guessed, but these names are used by websites that only want to target audiences in specific countries. Companies in creative industries adopt this URL frequently, as they create the appearance of a removed TLD.Ĭountry Code Top Level Domains (ccTLD) are country specific domain names which end with a country code – for example. While Google has confirmed that these unique domain names have no bearing on search engine rankings, this strategy has been adopted by many businesses. A variety of companies are crafting unique brands for themselves based on a single word and adding. io domain is and how your business could best utilise it.ĭomain names are more commonly being incorporated into business’ brand identities. co.uk domains are common knowledge, a large number of new businesses, including SaaS start-ups and emerging tech companies, are utilising the. co.uk) that are listed by search engines as the highest level, so they are used most frequently. You’ve probably heard of Top-Level Domains (TLDs) before – these are generic domain extensions (such as. With over 350 million domain names currently registered, choosing the right one for your business is crucial. Domain names are the addresses and URLs that are typed into web browsers when people want to visit a website.
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